Money And More Money

December 12, 2005
/ Print / Reprints /
/ Text Size+
When you picture a stack of money, along with some pretty pictures from Hawaii, chances are you will draw attention.

That's exactly what American Standard did with its "Stars and Stripes Sales Incentive Program" ad, featured on page 16 of the June 20 issue.

One consultant commented that the ad's appeal to the vacationer in all of us certainly catches one's attention. This ad likely intended for the contractor to read through all of the text in order to get the message, and evidently it worked.

The ad reads, "Now is the right time to be an American Standard dealer. Every qualifying unit you sell between March 1 and August 31, 2005 earns you cash - plus a chance to win great prizes, like a week in paradise every year for the rest of your life, or a complete custom-designed waterscape in your very own back yard!"

For more information, visit

Publication date: 12/12/2005

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Mark Skaer

You must login or register in order to post a comment.



Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Rajan Rajendran

Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

More Podcasts


NEWS 08-25-14 cover

2014 August 25

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con