HVAC Breaking News

March 14, 2008: Aprilaire Launches Partners in Comfort Program

March 14, 2008
/ Print / Reprints /
ShareMore
/ Text Size+

MADISON, Wis. - Aprilaire has launched its Partners in Comfort program, a new approach to doing business with HVAC contractors and distributors that pulls together every aspect of Aprilaire’s 50 years of best practices under one umbrella, said the company. The effort focuses on helping build contractors’ businesses by significantly increasing comfort product sales and giving them the tools necessary to effectively do so.

“For years Aprilaire has been building contractor relationships one call at a time. This model of building solid business relationships is fundamental to our success,” said Larry Olsen, president of Aprilaire. “It’s simple really. Our contractor partners are the direct link between consumers and our products. Our success is dependent upon their success. By working with strong contractors and helping them grow their business with comfort accessories, we know that those contractors will recommend Aprilaire when it comes to a homeowner making a brand choice.”

In developing Partners in Comfort, the company said extensive contractor research was conducted resulting in an initiative not based on points for short-term rewards, but rather one that centers on key business-building activities designed to bring long-term success.

The program centers around three basic activities: training, quoting, and promoting. As part of the program, the company also launched a new contractor Website, www.aprilairepartners.com. According to Aprilaire, this site incorporates the philosophies and all the tools necessary to successfully build an HVAC business with comfort product sales. The company’s 2008 webinar series is posted on the site and it features sales and technical training on all of Aprilaire’s products.

For more information, visit www.aprilaire.com.

Publication date: 03/10/2008

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Rajan Rajendran

Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

More Podcasts

ACHRNEWS

NEWS 09-01-14 cover

2014 September 1

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con