The Unified Group recently welcomed 52 professional HVAC representatives to a sales forum in Alexandria, Virginia. The event — which was the organization’s largest sales forum to date — focused on the sales role within an HVAC company by setting realistic sales goals based on individual goals and strengths, differentiation, and niche markets.
Workshop Helps Companies Connect with Customers in a Way That Is Emotionally Memorable
March 14, 2014
Sandler Training, a sales training company, has developed a workshop called “Getting Customers Through the Power of Storytelling” to help companies connect with their prospects and customers in a way that is emotionally memorable.
A business-building program for home improvement, HVAC, outdoor living, and other home specialty industry contractors, business owners, and customers, the Think Outside the Toolbox is designed to enhance the relationships between professionals and customers and drive growth and customer satisfaction.
Sales is what drives every business. If you don’t sell anything, you don’t make any money. If you don’t make any money, you don’t stay in business. That’s not Business 101. It’s more basic than that. It’s Business 100. You have to make a buck to keep the doors open.
Contractors from around the country converged on Planet Hollywood in Las Vegas for the Nexstar Network’s Super Meeting. The meeting was titled “Customers First” and included informative sessions and plenty of networking opportunities.
Wolseley Canada has announced that Gilles Pétrin has been promoted to vice president, sales and business development. In this new role, Pétrin will be responsible for sales, business development, acquisitions, sales training, and sales force optimization.