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Home » brand awareness in HVAC

Articles Tagged with ''brand awareness in HVAC''

HVAC Technician with Unit
Contractor Pro Unitary Trends Series

HVAC Purchasing Decision Drivers

Quality is top brand decision factor, but favorable pricing could prompt a swap
Matt Jachman
Matt Jachman
December 2, 2025
A survey looked at the reasons contractors choose brands and might consider changing brands, and a comparison of five identical surveys shows the reasons for changing shifted over time.
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Technicians talk over an outdoor a/c unit
Contractor Pro Unitary Trends Series

Surveys Reveal Slipping Loyalty Toward OEM Brands, Suppliers

Pricing, distributor relationships make HVAC professionals more willing to switch
Matt Jachman
Matt Jachman
November 10, 2025
The percentage of HVAC professionals who reported they are unlikely to change brands within the next year dropped from 70% in 2017 to 55% in 2025.
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Eden logo

Eden Announces New Instant Quote Application

The ACHR NEWS Editorial Staff
August 3, 2025

EDEN’s new Instant Quote feature is available to technicians in two different ways — as an NFC card that techs can carry with them or as a mobile wallet QR code that techs can store on their Apple or Android devices.


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Del-Air Logo NEW

Del-Air Celebrates a Year of Growth and a New Look

The ACHR NEWS Editorial Staff
July 17, 2025

Del-Air’s new look includes a new logo that better illustrates the company’s continued dedication to professionalism and the state of Florida. 


Read More
Service Experts logo

Service Experts DFW Unites Under One Brand

The ACHR NEWS Editorial Staff
June 16, 2025

Service Experts has unified its four local centers in Dallas-Fort Worth under its flagship brand, Service Experts.


Read More
brand authenticity

Brand Authenticity in an AI World: Why Real Content Wins

Krista-Glasser-Headshot.jpg
Krista Glasser
June 12, 2025

AI can write your posts, but it can’t build your reputation.


Read More
Gritty-Technician.png

Why Most HVAC Brands Are Swappable - And How To Build One That Isn't

Chris Graham
June 7, 2025

HVAC businesses don’t compete on services—they compete on meaning.  Here’s how one contractor stopped looking like a clone and became the only logical  choice in his market.  


Read More
van-wrap

Inside the Modern HVAC Work Van: Smart Storage and Strong Branding on the Move

HVACR work van customization offers storage solutions, branding opportunities
Matt Jachman
Matt Jachman
May 30, 2025

Aftermarket customization of the vehicles used by HVACR technicians makes it easier to carry tools and supplies, increase job site efficiency, and build a brand among the thousands who will see that contractor’s trucks on the road. 


Read More
Contractor and Homeowner
Contractor Pro Homeowner Series

Brand Importance in the HVAC Industry

Experience tells contractors that many homeowners put the contractor’s brand first
Matt Jachman
Matt Jachman
April 15, 2025
An overwhelming majority of contractors in a recent survey said homeowners rely on them to pick equipment brands, though the homeowners perceived things somewhat differently.
Read More
Lemon Seed Marketing logo.png

Lemon Seed Conference Inspires Big Dreams in 2025

The ACHR NEWS Editorial Staff
February 22, 2025

This year’s event, titled “Get a Clue: Keys to Unlocking the Marketing Mystery,” was full of educational and networking experiences, and for the first time it was open to all in the home service industry.


Read More
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