A survey looked at the reasons contractors choose brands and might consider changing brands, and a comparison of five identical surveys shows the reasons for changing shifted over time.
EDEN’s new Instant Quote feature is available to technicians in two different ways — as an NFC card that techs can carry with them or as a mobile wallet QR code that techs can store on their Apple or Android devices.
HVAC businesses don’t compete on services—they compete on meaning. Here’s how one contractor stopped looking like a clone and became the only logical choice in his market.
Aftermarket customization of the vehicles used by HVACR technicians makes it easier to carry tools and supplies, increase job site efficiency, and build a brand among the thousands who will see that contractor’s trucks on the road.
An overwhelming majority of contractors in a recent survey said homeowners rely on them to pick equipment brands, though the homeowners perceived things somewhat differently.
This year’s event, titled “Get a Clue: Keys to Unlocking the Marketing Mystery,” was full of educational and networking experiences, and for the first time it was open to all in the home service industry.