Articles Tagged with ''brand''

April 13, 2012: Dwyer Group Launches Public Protectors Franchise Advantage Program

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The Dwyer Group has introduced a new program designed to help law enforcement officers and firefighters get into business for themselves through franchise incentives. The program, Public Protectors Franchise Advantage Program (PPFA), offers 20 percent off the minimum franchise fee.


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How Does Your Brand Look Online?

Five Steps to Keep From Looking Like a Homeless Street Vendor
By Joe Thomas
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There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.


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Daikin McQuay Formalizes Name Change

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McQuay International has formally expanded the name Daikin McQuay to the majority of its applied products and services. The change reflects shared innovation and technologies, and helps the industry associate Daikin with applied solutions and applications.


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MacroAir Transforms Brand Identity, Introduces New Website

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In an effort to better communicate its position as a leader in the high volume low speed (HVLS) fan industry, MacroAir announced that it has transformed its company brand identity and launched a new website.


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ASHRAE Rebrands

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The American Society of Heating, Refrigerating & Air-Conditioning Engineers (ASHRAE) unveiled a new logo, tagline, and a change to the exclusive use of its acronym at a press conference at its winter conference, held concurrently with the AHR Expo.


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A.O. Smith Motors Branded as Genteq

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Following Regal Beloit’s acquisition of A.O. Smith EPC (EPC) last summer, EPC’s hermetic motor business will share Regal Beloit’s Genteq® brand.


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Tuesday, Jan. 24, 2012: ASHRAE Announces Evolution of Its Brand

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The American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) noted that as the role of HVACR has progressed to incorporate many facets of building design, construction, and operation, ASHRAE has changed as well. Thus, the Society has announced an evolution of its brand to reflect those changes.


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Tuesday, Jan. 24, 2012: Regal Beloit Begins Transitioning EPC Products to Its Brands

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At a press conference at the AHR Expo, Regal Beloit discussed that due to its acquisition of A.O. Smith Electrical Products Co. (EPC) last summer, Regal Beloit has begun transitioning EPC’s products to the Century™ and Genteq® brands.


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Spirax Sarco Unveils New Logo

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Spirax Sarco has unveiled a new logo, brand initiative, and rebranded its HVAC Solutions software.


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Mitsubishi Launches New Logo

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Mitsubishi Electric Cooling & Heating has introduced a new logo that incorporates the manufacturer’s brand promise, Live Better.


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