Does brand loyalty translate to contractors’ and technicians’ preferences in HVAC tools? Perhaps there isn’t a clear-cut, black-and-white answer to that question, but contractors and technicians certainly do develop brand-name preferences, and it can be hard to change opinions once they’ve set in.
Bacharach Inc., a manufacturer of refrigerant gas leak detection and monitoring instruments, and combustion and emission analyzers, announced the launch of an updated website and brand identity, revitalizing its logo, company colors, and redesigning its collateral materials to provide a clearer and stronger presence within its focus markets. The new brand identity more closely follows Bacharach’s strategic direction and focus of instrumentation solutions for the HVAC and refrigeration industries.
Diversified Heat Transfer (DHT) announced the launch of its new corporate brand strategy and website, www.dhtnet.com, that elevates the company’s corporate identity and supports the ongoing evolution of the brand.
Everyone wants to work in and visit buildings, stores, factories, and other venues that smell good. In fact, scent has been shown to improve moods, enhance performance and memory, and can cause consumers to stay longer, return more often, and even spend more money.
Do all of your service technicians provide service that is repeatable and consistent? Think about your service department for a moment. It is profitable? Staffed properly? Is it steady in workload? Are you growing? Is it a department you’re proud to run?
Turn on the television, pick up a newspaper, or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you — or at least you should be.
Trane ranks highest in trust among heating and air conditioning system brands according to the Lifestory Research 2016 America’s Most Trusted Study. The study, based on 17,878 consumer opinions, tracks how trust impacts consumers’ evaluations of HVAC brands in the United States.
Branding is huge, but so few contractors capitalize on the message their brand communicates. That opens the door of opportunity for those who do embrace branding.
No one knows your business exists unless you make them aware of it. Proper marketing is essential to the success of an HVAC company, and many contractors have found success using the free advertising space afforded to them on the sides of their vans or trucks.