INDIANAPOLIS - Lorraine Ball, owner of Roundpeg, a national consulting firm, which according to the company, specializes in helping companies find practical solutions to the challenges resulting from a changing business environment, recently published a book on the "science of marketing."

She said, "Effective marketing is more than just a catchy headline or a snazzy brochure. While the ‘art' of marketing is important, it is the ‘science' of marketing which makes your investment work for you."

The book is titled The Entrepreneur's Notebook and Ball describes it this way: "A combination reference manual and interactive workbook, the book guides the reader through the step-by-step formula to make marketing investments more effective. As you read this concise, practical text, you will discover the relationships between the ‘numbers' and the ‘activities' which drive marketing success."