Regional Reports / Canada

Hydronics Manufacturers Promote ‘Beautiful Heat'

June 20, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Front row, left to right, Beautiful Heat executives: Secretary Michael Kotyck, Kotyck Brothers; Vice-Chair Hans Kircher, S.A. Armstrong; Chair John Goshulak, Weil-McLain Canada; Treasurer Simon Feddema, Grundfos; and Ken Tomihiro, Canadian Hydronics Council. Back row, left to right: Ralph Suppa, Canadian Institute of Plumbing and Heating; Greg Leupin, Tekmar Control Systems; Tom Gervais, Laars Heating Systems; Bill Gray, Uponor; William Hooper, Bell & Gossett; Charles Mann, Watts Water Technologies; Ken Webster, Viessmann Manufacturing; Bruce Sunley, Raypak; and Sean Giberson, Taco (Canada).

TORONTO - Eleven manufacturers of heating equipment have joined forces to launch “Beautiful Heat,” a comprehensive marketing program to promote the benefits of hydronic heating. As one of the oldest forms of household heating, hydronics has evolved into a sophisticated system of home comfort that delivers clean and quiet heating and cooling solutions through combinations of floor, wall, and ceiling panels, radiators, and ducts. The companies note that hydronic systems are compatible with geothermal and solar technologies to provide homeowners with the most energy-efficient systems available today.

To help increase market awareness and growth, Beautiful Heat will target consumers to inform and educate them about the many benefits of hydronic heating. Beginning in September 2011, the program will incorporate targeted campaigns of public relations, consumer advertising, and Internet marketing to raise the profile of hydronics and establish it as a high-value household fixture. Strategic alliances will be forged with homebuilders, architects, designers, renovators, and realtors and the program will also ensure continuity of the value stream by establishing a strong referral mechanism to connect buyers with knowledgeable contractors.

Beautiful Heat partners include Armstrong, Bell & Gossett, Grundfos, LAARS Heating Systems, Raypak, Taco, Tekmar Control Systems, Uponor, Viessmann, Watts Water Technologies, and Weil-McLain Canada.

“The Beautiful Heat initiative is long overdue in the HVAC marketplace, bringing industry leaders and resources together,” said Bill Hooper, market development manager, residential hydronics of Bell & Gossett.

“Exploring and communicating the benefits of hydronic heating technology across Canada will be crucial to our long-term success in this market.”

Charles Mann, vice president, sales and marketing of Watts Water Technologies, added, “Watts Water Technologies believes in a bright future for hydronic heat. We are anticipating that with improved public awareness, all Beautiful Heat stakeholders will benefit.”

Beautiful Heat is a not-for-profit organization dedicated to promoting the energy and health benefits of hydronic systems. Its mission is to raise awareness and knowledge through marketing and education campaigns directed at consumers, installers, and suppliers of heating and cooling systems.

Publication date: 06/20/2011

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

ACHRNEWS

NEWS 04-21-14 cover

2014 April 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con