Coleman Tees Up Cool Solution

July 25, 2002
/ Print / Reprints /
ShareMore
/ Text Size+
MEMPHIS, TN — Coordinators of the PGA Tour annually include the FedEx/St. Jude Classic as a key stop on the tour. The fact that the stop is usually scheduled in late June means golfers and spectators alike get to experience Memphis at the height of its heat and humidity.

During the most recent event, one of the truly popular locations was the Coleman Heating & Air Conditioning mobile display trailer. The air conditioned 8- by 24-foot trailer, which showcased the company’s cooling and heating equipment, was a busy site. The Coleman trailer was located near the Coleman “cool zone” of picnic tables and a “rain zone” with misters — all designed to draw crowds leaving the 18th green and heading past the driving range.

The Coleman trailer was launched in April of this year as an enhancement to the Coleman list of sales tools. The trailer is used for generating sale leads and creating public awareness of Coleman. Besides displaying the newest equipment, the trailer included a computer to show potential customers the advantages of installing higher-efficiency equipment, as well as computer simulations of the internal operations of Coleman products. There was also a wattmeter to show the low energy demands of the products.

Charles Humphreys, president of ESD Inc., a local distributor in the mid-South along with some of his Coleman dealers in the Memphis area, got together to have the trailer on site at the St. Jude Classic.

“The St. Jude Classic is held in the hot summer days of late June and we thought it would be a perfect opportunity to use this new display,” said Humphreys.

While there were a lot of corporate tents on site, the Coleman trailer was one of the few truly air-conditioned locations aside from the clubhouse. According to the participants, the end result was a win-win situation for Coleman, its dealers, and the distributor.

The golf tournament drew some 125,000 spectators at the TPC at Southwind course, as well as local and national television coverage. The trailer turned up from time to time as a backdrop during local televised interviews.

Many leads were generated from those passing by and walking through the trailer to view the exhibit, according to Humphreys.

“The dealers who worked the display picked up many valuable leads that not only were in the Memphis area, but also covered the mid-South. We even had a new construction builder from the Little Rock, AR, area that requested a sales call.”

As a corporate sponsor of the event, Coleman and its local representatives demonstrated a commitment to the St. Jude’s Children’s Hospital. Since 1970, when the tournament adopted St. Jude as its sole beneficiary, the research center has received more than $13 million as a direct result of its association with the PGA tour event.

Publication date: 07/29/2002

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Peter Powell

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Rajan Rajendran

Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

More Podcasts

ACHRNEWS

NEWS 08-25-14 cover

2014 August 25

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con