Catchy, Real Catchy

The headline simply reads: "Catch 22." The top of a refrigerant cylinder is pictured below the headline. Consultant Grochmal put two and two together almost immediately. "It was the ad that caught my eye with the great â€˜Catch 22' title," he said. "I am a great fan of the book and found the ad to be instantly recognizable and memorable."

The ad in question is the full-page Honeywell Genetron advertisement on page 33 of the April 18 issue.

"Within a few years, more new commercial and residential air conditioners will be charged with R-410A than with R-22," states the ad. "Commercial Green Building standards that promote HVAC systems with nonozone depleting refrigerants are becoming more prevalent. Homebuilders are specifying R-410A for their new projects."

And, here's the punch line: "Consumers are more informed than ever about the R-22 phase-out. It's time you started offering Honeywell Genetron AZ-20Â® R-410A options to your customers. After all, sometimes change is a good thing."

For more information, visit www.genetron.com.

Publication date: 12/12/2005

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