MADISON, Wis. - Aprilaire announced that it has redesigned its consumer Website at www.aprilaire.com to incorporate a fresh new look that is problem/solution driven. The goal of the new site is to educate visitors about IAQ, highlighting problems they may be experiencing in their homes and helping them understand the product solution(s) and benefits.

"We're extremely excited about the possibilities of this site driving significantly more informed consumers to qualified Aprilaire dealers. It's a win, win, win for consumers, contractors, and Aprilaire," said Tom Ruse, communications manager for Aprilaire.

Website features include:

Sections explaining the benefits of IAQ relative to temperature control, humidity control, filtration, and ventilation.

Detailed explanation of the core consumer benefits of all products.

Interactive demonstration of how products work in the home and what they offer.

Explanation and demonstration of how Aprilaire products work together to provide the ultimate IAQ experience.

Every section includes language that supports the dealer as the service professional and provides easy ways for consumers to find a local dealer.

For more information, visit www.aprilaire.com or call 800-334-6011.

Publication date: 10/16/2006