ACCA Plans Workshops

February 2, 2003
/ Print / Reprints /
/ Text Size+
ARLINGTON, Va. — According to the Air Conditioning Contractors of America (ACCA), the organization is planning a series of workshops on management and marketing issues at its annual conference. The 2003 ACCA Conference & Indoor Air Expo will be held March 12-15, 2003, in Palm Springs, Calif.

The management track of education sessions include eight separate workshops.

Marketing expert Adams Hudson of Hudson Ink. will present “7 Common HVAC Marketing Mistakes.” Hudson will review the most common misperceptions held by contractors regarding advertising and sales.

“Problem Solving Made Easy” will be led by Al Roach of Callahan/Roach & Garofalo. Roach will lead participants through six steps for solving business problems. Attorney Laurie Baulig of Porter & Baulig will present “What You Don’t Know About Your Contract Can Hurt You.” ACCA says this session will help contractors understand what to ask for in a contract and what to avoid.

Dennis Haley of Academy Leadership will lead “The Leadership Compass.” The course will use principles taught at West Point and the Naval Academy to demonstrate leadership philosophy that perpetuates self-discipline, honor, and integrity to get extraordinary performance from ordinary people, the association says.

“Marketing Matters!,” led by Victoria Barnes of Nelson, Mullins, Riley & Scarborough, is designed to teach contractors how to conduct a marketing audit, draft a marketing plan, and launch a community relations campaign.

Other workshops include “The Benefits of Extended Service Agreements,” led by Ray Isaac of Isaac’s Heating & Air Conditioning; “Your Team’s Self-Esteem: The Bridge to Productivity,” led by Mike Callahan of Callahan/ Roach & Garofalo; and “Growing Profits Through Fleet Safety,” led by Bob Axelrod of Cooling Equipment Service.

The management track is just one of four tracks featured at the conference. Other workshops will focus on commercial contracting, residential contracting, and mold/IAQ services. An educational track is also offered for spouses and guests.

For more information, call 703-575-4477 or go to

Publication date: 02/03/2003

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by James Siegel

You must login or register in order to post a comment.



Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Joseph Groh

Joseph Groh, an industry veteran boasting 35 years of HVAC experience, discusses the 2008 bicycle accident that cut his career tragically short, and how the Joseph S. Groh Foundation is his way of giving back to the construction trade. Posted on Aug. 22.

More Podcasts


NEWS 08-25-14 cover

2014 August 25

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con