Newsline

ACCA Holds April Forum

January 31, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

ARLINGTON, Va. - The Air Conditioning Contractors of America (ACCA) will hold its third annual National HVACR Residential Marketing & Sales Forum (RMSF) on April 4-5 in Arlington.

For the third annual event, ACCA has developed a program featuring five successful contractors, covering four important topics in sales and marketing.

Among the topics being covered in this interactive two-day forum are:

• Company Culture - Jackson & Sons Inc. Dudley, N.C., will give valuable insight into how to compensate and incentivize employees, how to treat them, and how to structure your business, and develop and implement strategy (not just goals).

• The Customer - Hobaica Services, Phoenix, will share tips that will help contractors figure out who their true potential customers are, how to find them, and how to attract them.

• The Close - Isaac Heating & Air Conditioning, Rochester, N.Y., will explain how to take a customer’s objections and use them to close the sale, while building a case for the customer to accept the experience.

• The Connection - Peaden Air Conditioning, Heating & Plumbing, Panama City, Fla., will share techniques to turn customers into lifetime clients by building a strong connection through service programs, community outreach, and referral rewards.

The panel-style forum along with the new “rapid roundtables” will be moderated by industry veteran Larry Taylor, president of AirRite Air-Conditioning Company in Fort Worth, Texas. As master of ceremonies, Taylor will tie the discussion together, ensure plenty of interaction, and help attendees get all their questions answered (and their answers questioned).

“We have brought in some of the best contractors from all over the country to give participants the ‘inside scoop’ into what they have done to grow their businesses and makes them more profitable. Couple that with two powerhouse sessions from leading sales and marketing trainers, and contractors won’t be able to find this caliber of training anywhere else,” remarked Kevin Holland, ACCA senior vice president business operations & membership.

In addition, contractors registered for the RMSF can stay an extra day and participate in the annual Washington Fly-In for no additional charge. The Fly-In takes place on April 6, and gives contractors an opportunity to make a difference for their business, the industry, and the nation by meeting with their congressman and senators.

More information on the full program and registration is available online at www.hvacsalesforum.com or by calling Vickie Ellis at 703-824-8856.

Publication date: 01/31/2011

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

More Podcasts

ACHRNEWS

NEWS 09-15-14 cover

2014 September 15

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con