Company Name: Reitmeier HVAC Services

President: Jeff Nusz

Website: www.reitmeiernw.com

Annual Cost: $7,200

Nusz’s Goals: “I want customers to believe they are working with a credible organization — one that does things right, values the customer and the relationship, and has the experience and reputation to get the job done properly the first time. Ultimately, after visitors have viewed our website, I want them to have the confidence to pick up the phone and call us and trust they are making a great decision. I think our website is visually appealing, easy to navigate, and demonstrates our commitment to customer satisfaction.”

Professional Opinion: Overall score: 90. For findability, I’d give Reitmeier an 83. Out of 450 geographically targeted keyword phrases related to Reitmeier’s business, the company ranks No. 1 12 times and is on the first page of Google 49 times. Considering the fact the business focuses on the commercial market, these are some fairly strong numbers.

For accessibility and content, I’d give Reitmeier a 93. The site is coded on a responsive framework where the design/layout of the site automatically adjusts depending on the device used to view it (e.g. smartphone, tablet, etc.). The site also offers a lot of content — a frequently updated blog, frequently asked questions pages, and even a glossary of terms. The only thing suppressing the company’s score slightly is its speed. Using Google’s Pagespeed testing tool, the desktop version of the site scored a 64/100, and the mobile version scored a 53/100.

In the identity and trust category, Reitmeier earns a 95. Reitmeier features company accolades and trust-building third-party icons near the footer section of its website. The page’s who we are section is one of the best I’ve seen in recent memory. The page talks about its mission and values, sustainable practices, features professionally taken pictures of the team, demonstrates its history, and offers information about Reitmeier University (which adds credibility in and of itself).

— Ben Landers, president and CEO, Blue Corona

Publication date: 8/4/2014

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