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“Following a period of declining consumer favorability for clean energy in the past few years, there were relatively few changes in our survey responses from 2011 to 2012,” said managing director Clint Wheelock. “Many in the general public have already formed opinions about energy and environmental topics, and these views are holding steady despite the challenges in the space. In addition, despite efforts to educate consumers about the benefits of these energy and environmental topics, attitudes about these topics are slow or difficult to change.”
The percentages of survey respondents stating that they had either a “very favorable” or “favorable” view of each of the 13 concepts in 2012 were as follows:
Solar Energy: 69 percent
Wind Energy: 66 percent
Hybrid Vehicles: 61 percent
Electric Cars: 49 percent
Natural Gas Cars: 49 percent
Clean Coal: 42 percent
Nuclear Power: 41 percent
Biofuels: 39 percent
Smart Meters: 39 percent
Smart Grid: 36 percent
Carbon Offsets/Credits: 21 percent
LEED Certification: 20 percent
Cap and Trade: 15 percent
Publication date: 2/4/2013


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