LEBANON, Tenn. — Lochinvar LLC announced that it has established an enhanced social media presence to foster increased interaction with industry professionals and provide new platforms for dialogue and discussion. As an extension to the brand’s YouTube channel, which the company said has generated consistent traffic since its launch in 2011, Lochinvar now has a presence on both Facebook and Twitter, allowing for regular two-way communication with key audiences.

Through its latest social media initiative, Lochinvar plans to keep industry contacts up to date on the latest advances in boiler, water heater, and commercial solar technology, new product introductions and innovative installations, as well as discussing industry topics and trends with followers.

“We’re really looking forward to having these new platforms for ongoing conversations with many of our key contacts,” said Stirling Boston, director of marketing. “We know that a high percentage of industry professionals are already interacting on Facebook and Twitter, and we look forward to connecting with them in this space to share ideas and insights on a regular basis.”