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Rheem Announces NASCAR Sponsorship

December 12, 2011
KEYWORDS NASCAR / sponsorship
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ATLANTA — Rheem Manufacturing Co. officially announced a comprehensive plan to continue its involvement in various NASCAR racing series. Rheem has completed a multiyear agreement with Richard Childress Racing (RCR) to be the primary sponsor of the No. 29 Chevrolet driven by Kevin Harvick for 10 NASCAR Sprint Cup Series® points races as well as being the co-primary sponsor with Budweiser for NASCAR’s annual mid-season All-Star race over the term of the agreement. Rheem will also be a major associate sponsor of the No. 29 Chevrolet for the remaining 26 NASCAR Sprint Cup races in which Budweiser or Jimmy John’s are the primary sponsor. Rheem will continue its co-sponsorship with Menards® of RCR’s No. 33 Chevrolet driven by Paul Menard and others in the NASCAR Nationwide Series® for 12 races in the 2012 season.

“Rheem and RCR have created a strong partnership over the years and this new agreement allows us to continue building on that strong foundation,” said Richard Childress, president and CEO of Richard Childress Racing. “Rheem shows its commitment to the sport by its involvement on multiple levels at RCR, as well as its commitment to great causes like the Chasing the Cure program for National Breast Cancer Awareness Month in October, so we couldn’t be happier to be working with them for years to come.”

The 2012 season marks the sixth consecutive year that Rheem has participated with sponsorships in the NASCAR Sprint Cup, Nationwide and Camping World Truck Series.

Publication date: 12/12/2011

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