the NEWS
HVACR Directory | Extra Edition | Learning Center | Editorial Blogs | Product Gallery
  Home
  About the NEWS
  Subscription Info
  e-Newsletter
  Contact Us
  Resources
  Archived Editorial
  Blogs
  Career Center
  Columns
  Distributor Corner
  Calendar of Events
  HVACR Directory
  Industry Links
  Learning Center
  Letters
  Manufacturer Reports
  Regional Reports
  Newsline
  Reprints
  Survey Says
  Training Track
  Webinars
  AEC Store
  Market Research
  Extra Edition
  Business Management
  Service & Maintenance
  Technical
  Advertising
  Ad Index
  eProduct Info
  Media Kit
  Submit Press Release
  Services
  Classifieds
  Digital Edition
  List Rental
  Post Cards
Search in: EditorialProductsCompanies
Taking Care of Business: You Can Layaway Merchandise, Why Not HVAC?
by John R. Hall
October 6, 2008

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShareshare Use



If you have ever used a layaway plan to purchase merchandise, raise your hand. I knew it. There are a lot of you out there just like me.

I still use it once in a while to put Christmas gifts in a safe place until I am ready to purchase them. I did a lot of layaway purchases for toys and games when the kids were young.

The fact is, buying via layaway remains a viable option for many consumers. If you don’t need something right now but you know you will need it in the next few months, lay it away. That way you know you will get exactly what you need when you need it, especially if the item is very popular (remember Tickle Me Elmo?).

Let’s say your customer is planning to purchase a replacement HVAC system next year because they don’t have the money right now, are in the remodeling stage, or just figure the old system still has 365 days of life left in it. What is stopping them from putting a down payment on it and making monthly payments for 6-12 months until they are ready for installation?

You can put their monthly payments in escrow or simply use that money for cash flow if needed. You have a guaranteed customer next year, and if you treat them right and they like the layaway plan, you may get some referral customers, too.

It’s win-win for you and your customers — so what are the drawbacks? Inventory space? Regulations? No accounting method? Bah, go for it.


John R. Hall
Business Editor. E-mail him at johnhall@achrnews.com.

  Comments (3)Post a Comment
Title: hvac layaway


I have done hvac layaway for years in my company and decided in 2005 to start pemril llc, a company that allows me to devote my full time to teaching other HVAC contractors how to do hvac layaway. Visit PEMRIL.COM
Thank You, Dave


Title: Layaway for HVAC


I think this is a good idea, not just for regular HVAC, but for solar systems and all home performance services (air sealing, insulation, etc.) With tight credit right now, this is a way for people to put their limited funding into something that will save energy and money in the future. Of course, a low interest financing option would be another way for customers to pay over time.


Title: layaway


Can you send me your process on how this layaway works for HVAC equipment?

msideplumbing@aol.com

Thanks


 



 



Please enter the verification code as it appears in the box above.
 

Did you enjoy this article? Click here to subscribe to the magazine.




© 2009 BNP Media. All rights reserved. | Privacy Policy