CB&I recently introduced a new corporate brand identity to better reflect its expanded capabilities and global presence. Under its new brand identity, the company will transition from its current multiple brands to a master brand architecture that further emphasizes "CB&I," the company’s acronym that has been in widespread use since the early 1900s. To mark this change CB&I introduced an updated master brand logo that retains the shape of its logos since the 1950s, but incorporates a stylized globe and updated graphics to denote the company's worldwide coverage and focus on the future.