Metal Roofing Alliance adds new members
Two new members have joined the Metal Roofing Alliance: CertainTeed, a building materials manufacturer, and Decra Roofing Systems, a manufacturer of stone-coated metal roofing.
“The addition of CertainTeed and Decra is an important development for the MRA, as it adds two major manufacturers of building and roofing materials to our organization,” said Bill Hippard, executive director of the Metal Roofing Alliance. “Our goal is to reach 20 percent market share by 2020, and manufacturers such as CertainTeed and Decra are going to help us reach that milestone. All segments of metal-roofing supply chain can benefit from additional growth, from raw materials suppliers and coil coaters to manufacturers and contractors.”
As new members, CertainTeed and Decra will participate in the alliance’s national consumer and contractor education campaigns. Both companies’ metal roofing contractors are also able to join the Metal Roofing Alliance.
“CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” said Dale Wilson, product manager at CertainTeed. “For this reason, we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal residential roofing sector.”
So far, the alliance has tripled metal’s residential re-roofing’s market share from 3 percent in 1998 to 11 percent in 2016, following an initial investment of $24 million in marketing programs.
“In 2017, Decra will celebrate its 60th anniversary and as the original stone-coated metal roof tile manufacturer, it is critical that we have a voice in the industry,” said Bobby Bloom, president of Decra Americas. “We are happy to be rejoining the MRA and look forward to assisting the market and industry in the years ahead.”
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