Greg W. Helbling is joining Airmaster as the company’s director of sales and marketing, where he will be responsible for strengthening brand awareness and upgrading the sales force for its industrial and electrical divisions.

Helbling has more than 35 years of HVAC industry experience. Prior to joining Airmaster, he was the vice president of sales and marketing at Wright Tool Co. and a director of product and channel management at Bolttech Mannings Inc.

“Airmaster is pleased to welcome Greg and his marketing expertise to our sales team,” said Benjamin Braitsch, president and CEO of Airmaster. “His decades of industry experience of leading teams, influencing customer relations and resourcefully innovating products will expand on our past accomplishments with a renewed vision for Airmaster’s place in the market.”