Macomb, Mich.-based HVAC construction company Cap's Heating & Cooling has partnered with online marketing firm Prospect Genius to provide customers with an HVAC website that appeals to online shoppers.

Company officials say the new website  will help local homeowners make an informed decision when selecting the company's heating and air conditioning contractors.

“We want to help Cap's Heating & Cooling capture valuable traffic from the online shopping demographic,” said Matt Gallo, a Web advertising strategist with Prospect Genius. “By making it faster and more convenient to find the business on the Web, we’re hoping to help homeowners in Macomb get the HVAC services they need, when they need them.”