The trailer for "Hot Commodity," a workforce recruitment documentary produced by the Heating, Air-conditioning & Refrigeration Distributors International (HARDI), is finally here! And it has a lot to say about the American dream: mainly, there's more than one way to earn a living with a career in the HVACR industry.
"Everybody says you should try college.You should at least try it ... which is a nice thought. But it's a really expensive thought," is the opening statement in the trailer, and it sets the tone to talk about the trades why success doesn't always involve a college degree.
"The main objective of the film is to increase awareness about the HVACR wholesale industry and to help battle the stigma that can be associated with the industry," said HARDI director of marketing and sales Chris DeBoer in an interview with SNIPS. "We wanted to showcase the younger generation of workers in the industry, and cover how they got into the industry; what obstacles they might have might have been faced with on the journey, how their lives have turned out this far and what their potential path looks like moving forward. These young individuals come from different backgrounds and have unique stories, but they all ended up in the same industry that they love."
The documentary, commissioned by the HARDI Foundation in partnership with member donors, aims to bring awareness to the HVACR and distribution industries to younger demographics as a tool for recruitment.
"We have been complaining for years that we can't get good quality young people into our industry," said Chairman Troy Meachum. "We have now identified and are putting together a project that I think will effectively reach hundreds, if not thousands, of potential young people that are looking for careers and let them know that we have a viable, attractive, exciting and highly-technical industry they can become a part of and make a good living and have a great career."
HARDI is planning to debut "Hot Commodity" at the annual HARDI conference in December.