When it comes to the family business, Joel Fishkind of Standard Tinsmith and Roofing Supply shares an uncomplicated approach that has sustained the company for many years.

“The good thing about selling steel is if you have a recession, which we had years ago, and you’re financed enough to get through it, which we are, nothing happens to the steel,” he says. “If you’re selling vegetables or fruit, stuff like that, and you don’t sell that in two or three days, you could be out of business. So as long as you have the finances to go through that year of bad recession, your steel is still sitting here good as new.”