Editors Blog


Cashing in on the Coupon Craze

September 9, 2011
KEYWORDS marketing
/ Print / Reprints /
ShareMore
/ Text Size+
Have you heard about the extreme couponing craze? From the women I talk to at church to the bloggers I read online, it seems like everyone is going gaga for coupons these days. Now, I’ll never be one of those shoppers who goes to the grocery store and comes home with a year’s supply of everything for pennies. But I am happy to report that I saved $11.22 on my grocery bill last night using coupons.

As I’ve started to pay more attention to coupons, I’ve noticed how eager I am to read my junk mail. Yesterday I opened up a “Val-Pak” and thumbed through at least 50 coupons for local restaurants, contractors, and more. Of course, I pulled out the three coupons I found for HVAC contractors and took a closer look at them. The first contractor offered $25 off any heating or plumbing service. The second contractor offered a $79.95 furnace tune-up or $50 off any repair. And the third offered a free in-home estimate and highlighted equipment that could qualify for up to $2,500 in tax credits and cash rebates. I wish I could call them all up and ask what kind of response they get from these coupons.

Honestly, I think there is something reassuring about having a piece of paper that promises you will save a little money — and it’s very handy to pull out when a need arises.

Of course, these days coupons aren’t restricted to paper. There are many options for contractors to post coupons to their websites, send coupons via email to customer lists, or to promote coupons with social media. Just two days ago I saw a contractor tweet a link to a coupon on its website.

Believe it or not, September is National Coupon Month, so this is a great time for you to get in on the coupon action. Do you have any stories to share about successful coupon campaigns? Post them in the comments below.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con