Articles by Jim Hughes

What’s Happening After Sales Training?

Everyone Benefits from Sharpened Sales Procedures
January 20, 2014

Sales techniques really do work in all markets, and when they are not working, they are not being used correctly. 


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View Your Website Through a Customer’s Eyes

Internet Bells and Whistles Don’t Always Translate to HVAC Sales
September 30, 2013

Making your website easy for visitors to use is more than smart business; it’s a matter of survival. 


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Busy Making Money, or Are You Just Busy?

Amidst a Busy Summer, Ensure Your Profit Margins are Legit
August 19, 2013

With a little planning and out-of-the-box thinking, you can keep your costs in line with your revenue and see your profits climb.


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Stop Using Technology to Hide

How to Use Technology to Improve HVAC Customer Service
June 10, 2013

It should be easier than ever for customers to contact us. Unfortunately, the technology designed to keep us connected can actually push customers away.


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Creative Ways to Keep Your Customers Coming Back

April 29, 2013

In an industry where it can be years between service calls, and replacements are 15 or more years apart, you need more than great customer service to keep customers coming back. 


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First Quarter Profit Ensures Future Success

February 25, 2013

Earning a profit in the first quarter is a challenge for many, but those who do can expect a very profitable year. 


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How to Train Techs for Service Calls

December 24, 2012
As you prepare for a busy winter season, you’ll start having meetings and scheduling training sessions. You do a lot to ensure you earn a decent profit, but these meetings don’t always turn out to be anything more than gripe sessions. Is there another way? 


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Refrigerant Retrofits: We’re Being Our Own Worst Enemy

December 20, 2012

Contractors have complained for years about consumers holding on to systems that should be replaced. Yet we are falling all over ourselves to come up with ways to keep that equipment operational.


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Certifications Need Standards

November 27, 2012

Having passed many certification tests and proctored many others, I have found faults in the tests used to verify a person’s skills. Certification can be a way to prove competency, but only if our certifying tests are held to a higher standard.


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The Budget Games

October 22, 2012
It is time for the annual Budget Games — and like the movie "Hunger Games," if you don't play the game well it can have dire consequences.
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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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2014 April 14

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2014 National Plumbing & HVAC Estimator

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