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Articles by Jim Hughes
Sales techniques really do work in all markets, and when they are not working, they are not being used correctly.
Making your website easy for visitors to use is more than smart business; it’s a matter of survival.
With a little planning and out-of-the-box thinking, you can keep your costs in line with your revenue and see your profits climb.
It should be easier than ever for customers to contact us. Unfortunately, the technology designed to keep us connected can actually push customers away.
In an industry where it can be years between service calls, and replacements are 15 or more years apart, you need more than great customer service to keep customers coming back.
Earning a profit in the first quarter is a challenge for many, but those who do can expect a very profitable year.
Contractors have complained for years about consumers holding on to systems that should be replaced. Yet we are falling all over ourselves to come up with ways to keep that equipment operational.
Having passed many certification tests and proctored many others, I have found faults in the tests used to verify a person’s skills. Certification can be a way to prove competency, but only if our certifying tests are held to a higher standard.