Even if White did not have to use a different name than his legendary father, the president of Taco Inc. would feel comfortable with his employees taking the casual approach with him. After all, his employees are the most important people to White. He makes no bones about the fact that if employees are happy, they will make a better product. And customers win when they buy and use better products.
Conventional business wisdom might suggest that customers always come first. Without customers there would be no business. But White has a different take on what makes businesses successful. He believes it all starts with the employees. Without happy and productive employees, there would be no business.