NASHVILLE - A roomful of AirTime 500 contractors at the Gaylord Opryland Hotel listened as marketing guru Jack Trout talked about "marketing warfare" and how being different is the best way to stand out from the competition. Trout, president of Trout & Partners, Old Greenwich, Conn., gave some words of advice to more than 1,400 attendees at the AirTime 500 Fall Expo.
"Find your difference and use it as a benefit to your customer," Trout said. "Make sure your message makes sense and that you have the credentials to back up your claim of being different - and communicate your difference!"