TRAVERSE CITY, MI — Charlie Elliot needed some marketing advice for his Sault Ste. Marie, MI, hvacr business. The president of the Michigan ACCA Chapter asked the marketing department at a local television station to develop a plan.
Michelle Litzner and Bill Burns of the “9&10 News” developed a marketing campaign for Elliott and used some examples from the experience to point out the various advertising avenues that contractors can take to market their businesses.