In a tightening economy, when it sometimes appears that customers try to squeeze every last dollar out of sellers’ pockets, there are examples of businesses that prefer to reverse that trend by showing customers the value of adding and not subtracting.
One example can be found in the hvacr industry — the practice by manufacturers of selling hvac system upgrades to homeowners through their dealer contractors. It is nothing new in the trade; manufacturers and contractors have been doing it for years, although some prefer to call their programs “custom” and, therefore, are very protective of the confidentiality of their upgrade programs.