Few HVAC sales professionals canvass anymore. Canvassing is seeking business door-to-door. It’s personal marketing at its most fundamental level. If you want more sales for yourself or your business, maybe you should try canvassing. Here’s how to do it.
Start canvassing in the neighborhood where you live. Do not be pushy. Simply introduce yourself as a neighbor. Say, “A lot of people in the neighborhood don’t know I’m an air conditioning contractor. I thought I’d introduce myself in case you ever need an a/c guy.” Hand out a card with a neighborhood discount and a bag of ad specialties (e.g. a magnet, jar opener, note pad, etc.).