Business Services

Marketing, business management, financial training, and a variety of information for business owners.

ARTICLES

Marketing Magic: Get What You Pay for — Or Triple it, for Free

The Power of Publicity Catapults Your Company into the Limelight

Literally, hundreds of millions of dollars in sales are generated mostly by the stealth marketing tactics of publicity. That’s a huge return on investment (ROI) because publicity is free. That’s right; publicity is available for no charge. You can’t buy it. Think about that. Hundreds of millions of dollars in sales generated for free.


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Simplistic Software, Comprehensive Connectivity in Demand

Easy-to-access, Meaningful HVAC Software Helps Contractors Streamline Success

Contractors are always on the lookout for simple-to-use, all-in-one software solutions that make the job of delivering indoor comfort easier and more effective. A number of platforms at the 2015 AHR Expo showcased solutions across fleet management, tracking, energy management, and much more.


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Social Media Guide for Contractors

Contractors Plug in to the Social Scene

Of all the social media sites out there, which are most important to use? What content should be posted? How often should that content be posted? These are all reasonable questions for contractors to be asking and, luckily, sufficient answers exist.


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Social Media Mishaps

The Web is Changing Customer Expectations

I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?


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Four Ways to Implement Video into Your Marketing

Video Helps Establish Your Company as the Industry Expert

Every HVAC businesses should be utilizing video in their marketing strategies in order to increase engagement and conversation with customers. Whether it’s providing more thorough instruction on smaller fixes that consumers can make or giving a better look into the products and services your business provides, it’s a win-win for everyone.


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Videos

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2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C.

Podcasts

NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

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ACHRNEWS

NEWS 05-25-15 cover

2015 May 25

Check out the weekly edition of The NEWS today!

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HYDROCARBON REFRIGERANTS

The EPA has approved several hydrocarbon (HC) refrigerants for HVACR applications. Do you support the use of HCs?
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HVACR INDUSTRY STORE

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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