Question: As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?
Answer: You know, as much time as I spend on the Internet, I’ve yet to see a webpage install a furnace. I’ve never seen a letter change an air filter, nor heard a radio ad that would tune an a/c. And now that my smart-aleck tirade is over (almost)…