Everywhere we turn, businesses are urging us to visit their Facebook pages, read their blogs, or follow them on Twitter. HVAC contractors are following that trend, having been thoroughly schooled by keynote speakers at just about every industry event on the importance of embracing social media or being left in the dust.
As a result, most contractors have set up Facebook pages, Twitter handles, and LinkedIn accounts, and are attempting to update them as often as possible. For example, Pamela Keshlear, customer service manager, United Heating, Cooling & Plumbing Inc., Grandview, Mo., uses Facebook to talk about the company’s community service, as well as money-saving opportunities for customers. “We discuss the need for preventative maintenance and also promote contests. We attempt to update Facebook biweekly or more, and we release three blogs per month.”