Working to protect itself and its employees; Isaac Heating and Air Conditioning in Rochester, N.Y., created its social media policy after consulting its insurance company, HR department, and an HR consultant. The residential and commercial contractor currently has both a Facebook and a Twitter account.
“Personal social networking is not allowed during business hours and this is clearly stated in our employee manual,” explained Eric Knaak, vice president of operations for Isaac Heating and Air Conditioning. “The policy is not as in depth as it could be and we will be revisiting this in the coming year. As social media grows, so does the opportunity for negative or damaging events to take place.”