Oh, those funny people at Google. What once was a free online search service allowing billions of searchers to locate “nose hair trimmers in Cleveland” — at no cost to Nose Hair Clipper Depot — has morphed into an actual business.
Though Google’s leaders failed to make money (what we silly old schoolers call “profit”) for their first five and a half years, they also derided traditional advertising as a has-been model steeped in brick-and mortar-tradition. Then a hilarious thing happened: Google became an advertising model.