BLOOMINGTON, MN — Minnesota Air, Inc., a Carrier heating and cooling distributor, is launching its spring advertising campaign using a new approach.
To differentiate itself from the competition, Wade Boelter, vice president and general manager of Minnesota Air, said, “Our TV creative is in the form of 15-second spots. Consumers will see us twice during the same break. This accomplishes two things. Customers retain more information because they’re seeing our commercials twice in a short period of time and our dealers get maximum impression for minimal investment. It’s a win-win for everyone.”