The logo features four representative colors: blue, green, brown and gray.

The Roofing Industry Alliance for Progress has a new logo.

The logo features four colors: Blue for the outdoors and sky, representing the rooftop and roofing workers; gray and brown - the colors of steel and wood - representing manufacturers and suppliers; and green for earth, nature and the environment, representing sustainable roofing practices.

The group, which is made up of contractors, manufacturers and suppliers, and affiliated with the National Roofing Contractors Association, will soon introduce marketing materials and a Web site with the new logo.

Alliance officials said they hoped the campaign would strengthen its identity.