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In this month’s troubleshooting problem we have a homeowner who has attempted to repair his own equipment, and he has replaced two components. The original symptom of the split system sitting dead still exists.

Husband and wife team Rick and Kelly Martinez had been kicking around the idea of opening their own HVAC service shop for a few years but could never gather enough information to feel comfortable making the leap. The International Training Institute’s (ITI) Service Manager Course, however, made the difference.

Marketing can be a complicated process, and postcard marketing is no different. It takes a lot of trial and error to get the hang of it. Luckily for you, I have 20 years of firsthand trial and error marketing experience. That means I can tell you the proven ways to get results, so you can avoid the pitfalls most marketers go through.