Dale Blasingame is the social media director at Champion AC, an air conditioning and heating company in San Antonio. He spent nine years as a producer at News 4 WOAI, where he won two Emmy awards for Best Newscast in Texas. He was a newsroom leader in recognizing the advantages of social media for television stations. He recently received his master’s degree in New Media from Texas State University. His thesis was “Gatejumping: Twitter, TV News and the Delivery of Breaking News.” He also recently presented his research to academics and professionals at the International Symposium on Online Journalism. To learn more, visit www.championac.com or follow his company on Facebook or Twitter @ChampionAC.