Articles by Fred Thal

All Customers Are Not Created Equal

By Fred Thal
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Grouping customers together doesn't serve any of the parties involved. Using velocity marketing, distributors should look at a customer's growth or contraction and each one's account activity to see which companies to spend time and money on in order to make more money for yourself.
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Find Out What They Want

By Fred Thal
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It's incredible that distributors, many of whom are professional marketing organizations, never take the time to do the first and most basic marketing step. Knowing and selling what the customer wants is the first and most vital step.
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Distributors Examine Future Practices

By Fred Thal
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How can distributors prepare their business and their staff to once again raise the level of customer service and satisfaction? How are they going to separate themselves from the competition?
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Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: John Missell

John Missell, vice president and COO of Spectrum Design, joins the program to discuss how his company has utilized geothermal technologies, and we examine the future of renewable energy resources. Posted on Aug. 15.

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2014 August 18

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Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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