Fred Thal

Fred Thal is President of Feature Group USA. He can be reached at 636-537-3800.

ARTICLES

All Customers Are Not Created Equal

Grouping customers together doesn't serve any of the parties involved. Using velocity marketing, distributors should look at a customer's growth or contraction and each one's account activity to see which companies to spend time and money on in order to make more money for yourself.
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Find Out What They Want

It's incredible that distributors, many of whom are professional marketing organizations, never take the time to do the first and most basic marketing step. Knowing and selling what the customer wants is the first and most vital step.
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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Howard Weiss
Howard Weiss, executive vice president, HVAC Excellence stopped by The NEWS’ booth at the AHR Expo to discuss HVAC Excellence’s upcoming conference, networking opportunities at large expo’s, and much more. Posted on Feb. 27.
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ACHRNEWS

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2015 March 2

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HVAC Trends

The NEWS regularly reports on HVAC industry trends in our weekly issues. What trends do you see?
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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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