The Green Tech Line of refrigeration and air conditioning components is designed for use with natural refrigerants R-290 (propane), R-600a (isobutane), and R-744 (CO2). These high-quality, hydrocarbon (HC) and CO2-ready system components include valves, controllers, transducers, filter driers, and microchannel heat exchangers.
With the rise in popularity of Twitter, Facebook, Instagram, and YouTube, some enterprising contractors are employing digital marketing strategies on social media platforms.
Today, many homeowners trust the opinions of their contractors, but more often than not, they also do some research of their own online before making decisions about their purchases.
Many certifying organizations provide marketing materials for their members to help them brand their companies as true professionals in the HVAC industry.
There are dozens of marketing metrics business owners could track. However, which metrics should they focus on? And how, why, and when should these data be considered?
Whenever I’m looking to learn something new, my first immediate inclination is to open my computer, fire up Google, and ask my question. Many times, I get exactly what I’m looking for — 479,000 results at a time.
If a website is more than a few years old, it probably needs some fine-tuning or perhaps a complete overhaul. Warning signs include slow page load time, a branding message that misses the mark, stale information, pages that aren’t user-friendly, and old back-end technology that makes editing the site nearly impossible.
Don’t just think it can’t happen to you or your company. These scammers are often smarter than we give them credit for. I believe we, as a group, must be vigilant.
Bob and Tim have responded to a service request where the customer is explaining that their heat pump is running all the time. The indicator light on their thermostat is lit most of the time, indicating the strip heat is on as well. The weather is cold today but has been warm some days and cold some days. It’s a very unusual heating season.
The No. 1 trait needed to complete the purchase of another business might just be patience. Here is an inside look at how HVAC owners have successfully approached the acquisition process — from the initial conversation to after the sale finally closes.