Consumer Reports Launches GreenerChoices.org Web Site
A new survey published by Consumer Reports to coincide with the launch of GreenerChoices.org gives a new face to what it means to be green in America. While only 5 percent of respondents consider themselves activists, nearly nine out of 10 actively consider environmental and health factors when making purchases. Consumers are making environmentally friendly choices through their purchasing decisions. They are actively seeking out organic foods, avoiding dangerous chemicals in products, and looking for energy-efficient appliances. GreenerChoices.org will offer consumers practical advice on how to be more environmentally conscious.
The survey also reveals that consumers are willing to pay more now for choices that protect the environment, public and personal health, and their pocketbooks later. The nationally representative survey of more than 1,200 online, U.S. adults was conducted in March 2005.