MILWAUKEE — The Wisconsin cities of Milwaukee and Green Bay are about 114 miles apart. If you are a Green Bay Packer fan, the distance is shortened by the commonality of the area football fans. “Cheeseheads” (a name for rabid Packer fans) go to great lengths to cheer for their team.
The distance between two Milwaukee-area hvac contractors, The Wenninger Co. and Gross Heating & Air Conditioning, is about 14 miles. Yet, there is very little commonality in their customers.