At the same time, more than a few corporate heads talked about CleanEffectsâ„¢, Trane's answer to providing whole-house air cleaning. According to the company, it has developed the technology that removes more airborne allergies "than any other air cleaning system."
During the three-day event, company officials also revealed how much marketing support was going to be available to its distributors and dealers, noting it was going to spend 10 times more than ever before in network TV commercials and consumer magazine print advertising in 2006. In fact, it plans to spend as much in national advertising in March next year as what the company spent in 2003 and 2004 combined.