PHOENIX - "The reason you don't sell more is you suck at sales. How many times have you said let's lower our price to get our foot in the door then come back in six months and really lose some money?"
Everyone knew instantly Jeffery Gitomer was not your average keynote speaker. His in-your-face, irreverent, and sometimes politically incorrect style kept everyone engaged at the opening session of the recent Heating, Airconditioning & Refrigeration Distributors International (HARDI) meeting in Phoenix.