Now that we’re firmly into fall, customers in this “off-peak” season often seem dazed and confused. They see and hear conflicting messages, and this shuts their minds — and their checkbooks. Consumers hear “end of season close-out” and “preseason special,” sometimes in the same ad. So they look for the lowest price and seek multiple bids — which only leads to more confusion.
Creative direct response marketing makes the benefits clear and pulls in leads from customers who like what you have to offer. They know these ads detail significant benefits they won’t get elsewhere.