An overall financial plan should be an integral part of your business strategy. I will not visit in depth how to price individual services or how to manage company operations, as these subjects are easily found in several other sources. I will, however, lay out the keys to creating an overall financial plan to guide you in developing your business success strategy.
In the first installment of this series ("Lessons Learned in Bankruptcy," March 8, 2004), "strategy" was defined as "managing sales, expenses and assets in such a way that your company achieves its financial goals."