How To Make The Most Of Your Trade Show Investment
Exhibitors often base the success of the show solely in terms of the orders written, leads generated, or customer contacts maintained. They often ignore the value-added opportunity they can achieve by gaining publicity in media reaching key audiences before, during, or after a show.
Publicity is a cost-effective way to gain attention among show attendees as well as prospects and customers who do not attend. The following are proven techniques to help accomplish these goals: