MONDAY - January 29, 2001: ICM Double-Decked Out for AHR Expo
When asked why no other exhibitors had made such a bold move, marketing director Lanise Carano said, “I’m smarter.
We maximized our space but it [exhibit booth] didn’t cost a lot more to construct.”
Carano said that her family-run business is proudly touting their new “Simple Comfort” thermostat, especially since it is made in the U.S.A.
“We believe that Americans and American contractors want to buy American-made products,” Carano added.